2 minute read
Published
How much power do consumers have over your brand?
Are you in control of your brand?
Blog
We’re here to inspire, create, and innovate. From design tips to branding and marketing insights, this is where we share our passion for all things creative.
2 minute read
Published
Is the perception shifting between B2B and B2C marketing?
The differences between B2B and B2C marketing strategies have been blurring since digital comms became ubiquitous, but B2B has generally remained the more studious sibling to the impulsive B2C. Is this changing?
4 minute read
Published
Artificial intelligence in Content Marketing / Machine learning content
Artificial intelligence has been adopted in one shape or another in most industries today. But how will it be used in content marketing?
5 minute read
Published
Inbound Marketing campaign for electronics SME - Tiga Case Studies
How we helped our client generate more good quality B2B leads for their sales team.
10 minute read
Published
Harnessing the power of marketing automation
With 73%* of consumers switching to competitors after multiple bad experiences with a brand, it is no wonder improving the customer experience is a top priority for marketers. One solution that has been growing in popularity in recent years is marketing automation.
4 minute read
Published
What will Google's Search AI Changes mean for B2B companies?
Google's Search AI, B2B companies
3 minute read
Published
How to create your company Wikipedia page
If you're looking to boost your company's visibility, creating a Wikipedia page might be the way to go.
3 minute read
Published
What can WhatsApp for Business do for your brand
Brands can use WhatsApp for Business to communicate with clients and colleagues more efficiently than through email
6 minute read
Published
Why you should include colour psychology in your B2B marketing strategy
While your customers are bombarded with imagery every second, colour psychology explains how you can stand out, evoke emotion, and associate your brand with a specific vibe or aesthetic just by choosing a colour because, at the end of the day, even in the world of B2B, you're still talking to a person.
5 minute read
Published
The Impact of ChatGPT on B2B Businesses (and Use Cases)
There are multiple ways to use AI to improve business processes, deliver enhanced customer experiences and streamline workflows, relying on technology to shoulder some of the workload.
6 minute read
Published
Practical Uses of Gamification for B2B Businesses
Gamification has become a buzzword in the B2B community, offering companies an alternative way to engage, present services and motivate customers and colleagues.
6 minute read
Published
Five Ways to Build a Great B2B Mailing List
An active mailing list is a must-have for B2B marketers and incredibly valuable for businesses that rely on email campaigns to circulate information, drive sales, and promote new products or services.
6 minute read
Published
Top B2B Website Features for 2023
Let’s look at some of the best B2B website features to consider for the year ahead. Read the full article here.
20 minute read
Published
The Ultimate Guide to B2B Marketing trends in 2023
In this comprehensive guide from the Tiga team, we list all the vital elements of your 2023 marketing approach, with advice, tips, and tricks to help you hit the ground running.
6 minute read
Published
The Do's and Don'ts of B2B Copywriting - B2B content tips by Tiga
Copywriting for B2B businesses needs to be as emotive, compelling and persuasive as any B2C sales pitch - but the key difference is that you need to target specific buyer personas.
5 minute read
Published
How to Increase Brand Awareness in B2B
Brand awareness is a core requirement for companies trading in competitive B2B sectors. If your name isn't known, you aren't in the running.
5 minute read
Published
5 B2B Content Marketing Stats to guide your 2021 strategy
What is working in content marketing in 2021? Are there any common features of a content marketing campaign to help guide our efforts?
10 minute read
Published
How to improve your B2B site conversion rates
In this article, we run through a few ways to boost B2B conversions to help squeeze more traffic from your site. Find out more!
5 minute read
Published
Building a B2B Email List the Right Way - Tips from Tiga
Today we'll share some advice on creating a strategically compiled email list and how to maximise your chances of success.
5 minute read
Published
5 Steps For Reaching B2B Decision Makers
Understanding your key audience and defining your customer persona is important for every business - but for B2B companies, reaching their target decision maker can feel more of an uphill struggle.
6 minute read
Published
B2B PR - What Is It and How Can It Boost Your Business?
Public relations (PR for short) is an integral part of a business marketing strategy, but with specific differences for B2B companies that need to engage with professional buyers and procurement teams rather than individual consumers.
4 minute read
Published
How to Grow a B2B Company Through Your Marketing
Today we'll look at a few of the best B2B options for a company keen on channelling growth through smart marketing.
5 minute read
Published
Writing for B2B Websites - 5 Tips
There are plenty of practical ways to improve the quality of your B2B web content and ensure your writing is designed to make an impact.
5 minute read
Published
How to Market to B2B Companies - 5 Things You May Not Have Thought of
Today we'll look at five areas of B2B marketing that you might not have considered and explain why they're well worth incorporating into your strategy.
4 minute read
Published
How does PR fit into an integrated campaign?
PR plays an integral part in supporting an advertising or marketing campaign. Conversely, editorial and other forms of PR are strengthened by the brand presence of a strong advertising campaign.
10 minute read
Published
Top 8 things every website should have
Your website is your sales team, customer service department, technical support, lead producer and van drivers (okay, maybe not the last one!) In short, it is the public face of your company.
10 minute read
Published
Building a content hub
You will need to build an area on your website, which is navigable directly from the home page to host and manage your content.
10 minute read
Published
Outbound Marketing
When you first create the content hub on your website you will need to tell people about it. The very fact that you have so much changing material on your website will automatically enhance your SEO presence – but it does take time to rise up the rankings.
10 minute read
Published
Online advertising uncovered
If you want to find out about, well, pretty much anything, what do you do? You probably fire up the laptop, tablet or mobile and head for Google – it handles billions of daily searches!
10 minute read
Published
How to turn your website into a lead generator
It is essential that your website is content friendly, providing a layer of thought provoking material, like case studies, business intelligence reports, infographics and videos. Ideally, your website should be linked to a marketing automation platform...
10 minute read
Published
Focus on Search Engine Optimisation
Optimising your site for search terms with relatively low competition but reasonably high search volume is the key to a successful SEO strategy
10 minute read
Published
The Five Stages of the Marketing Funnel
Did you know that 80% of purchases start with an online search? At this stage the prospect is lost and looking for direction or inspiration. If your potential clients can’t find you, they’ll find your competitors instead.
10 minute read
Published
Here's What Not to Do in B2B Marketing - B2B Marketing Mistakes
While we normally focus on what you should be doing, today we'll examine all those obvious B2B marketing errors making a dent in your bottom line!
10 minute read
Published
4 B2B Ecommerce Tips To Improve Conversions
Whether you're launching a new B2B ecommerce store or want to upgrade your marketing approach to generate better conversions, there are tons of tips to help improve your performance.
4 minute read
Published
What is Behavioural Segmentation in B2B?
Behaviour segmentation is an important way of dividing your target audience based on four main categories. Read more about this.
10 minute read
Published
What is B2B lifecycle marketing?
If you’re wondering: “what is B2B lifecycle marketing?” This article will explain everything you need to know about this form of marketing, and what it can do for your business.
10 minute read
Published
What is B2B demand generation?
B2B demand generation is a marketing strategy intended to generate interest and demand for a particular product or service.
10 minute read
Published
How to Build a B2B Brand - 5 Things to Remember - Tiga Creative
It's impossible to exaggerate the value of having a strong B2B brand, particularly in competitive sectors where this may be the defining factor in your success.
10 minute read
Published
Creating an effective B2B marketing strategy
Creating a marketing strategy that aligns with your business goals doesn’t need to be difficult. There are several steps that should be considered in order to create a successful b2b marketing strategy.
10 minute read
Published
10 B2B Content Marketing Ideas to transform your B2B strategy
Today, the Tiga team has collected our top 10 B2B content marketing ideas to inspire you to get creative and win over your audience.
10 minute read
Published
How to Create a B2B Marketing Strategy - 5 Steps - Tiga Creative
A B2B marketing strategy is crucial because it blends your promotional tactics into an ordered, logical sequence that avoids pinging off campaigns without a system to monitor performance, track success, and align each action with an expected outcome.
8 minute read
Published
10 B2B Lead Generation Ideas to skyrocket your B2B leads
Generating leads is pivotal to growth, so here we've gathered together ten of our best B2B lead generation ideas to get you started.
10 minute read
Published
7 B2B Marketing Trends for 2022 to take your marketing to the next level
Here we've assessed all of the top 2022 forecasts to highlight those options we believe are worth embedding into your marketing strategy.
8 minute read
Published
B2B Customer Retention Strategies
Tiga UK runs through eight of the best customer retention strategies used in the B2B space to help you grow from strength to strength, with a healthy approach to keeping your customers firmly on board.
10 minute read
Published
What is the b2b decision making process?
Let's take a look at how the decision-making process normally works for any buyer purchasing a B2B product or service that will directly impact their company performance.
8 minute read
Published
Influencer Marketing in B2B - does it work?
Tiga UK looks at whether B2B influencer marketing works, how it's different and some guidance about leveraging the power of influence - to your benefit.
10 minute read
Published
B2B Marketing Segmentation: Everything you need to know
The process of grouping or splitting your prospects and potential customers into recognisable groups is known as B2B marketing segmentation
10 minute read
Published
13 Customer Acquisition Channels for B2B Marketers
What customer acquisition channels generate the most business in the world of B2B? This article will discuss the 13 best customer acquisition channels for your b2b marketing strategy.
10 minute read
Published
Lloyd James Group Plc enewsletters
To keep customers informed of new product launches and forthcoming events, the client implemented an enewsletter campaign.
10 minute read
Published
Digital marketing for global corporation - Tiga Case Studies
With little or no digital marketing activity, the client required a plan that covered all channels and ensured that they communicated effectively online with a diverse audience including plumbers, engineers, architects, consumers, housing associations, the press and central/local government.
10 minute read
Published
Carl F International D line advertising campaign
The brief was to develop a series of advertisements aimed at generating awareness and ultimately new business by focusing on procurement opportunities at the London 2012 Olympic Games.
10 minute read
Published
Multiple Sclerosis Society Cake Break fundraising event marketing resources
The MS Society Cake Break is an annual charity fundraising event for individual hosts to promote and run in their local area.
5 minute read
Published
What is vertical marketing in B2B?
In this article, we take a look at what vertical marketing is and how you can use it effectively in your B2B business. Read more here at Tiga.
10 minute read
Published
Client case study: Mitsubishi Electric Europe Virtual Library App
To design and develop an App that enables Mitsubishi’s administrators to categorise and upload their library of manuals and presentations for users to access as interactive ebooks.
10 minute read
Published
B2B Stats That Should Influence Your B2B marketing strategy
The B2B marketing experts at Tiga review some key B2B SEO stats to influence your SEO strategy and give you a competitive edge in your niche.
10 minute read
Published
SEO - What should B2B companies be focussing on?
SEO is a vital part of any inbound B2B marketing strategy. With so many SEO practices and factors to consider, it can be difficult for B2B businesses to hone in on those key SEO activities that’d make the difference.
10 minute read
Published
AV Websites - Top features that every AV website needs to succeed
A company’s website is the public face of the business, and this applies just as much to AV websites as any other.
10 minute read
Published
The anatomy of a business to business customer - What do B2B customers look like
It’s important to try to understand the motivations of B2B customers in order to target them and get your message across. So what are the needs of a typical B2B customer?
10 minute read
Published
AI in B2B marketing - is it beneficial
How has AI been implemented in the B2B world? Have B2B organisations been slow to reap the efficiency benefits of AI?
10 minute read
Published
Will B2B company staff continue to work from home?
Today, remote working strategies have gradually become the ‘norm’ in a majority of B2B businesses. But will this trend continue?
6 minute read
Published
The Importance of B2B Branding - You have a brand whether you know it or not
Branding should form the bedrock of your organisation’s B2B sales and marketing strategy. Find out why here at Tiga - the B2B marketing experts.
5 minute read
Published
5 Tools and Methods for B2B Sales Prospecting
There are seemingly countless tools out there that claim to help make B2B sales prospecting as simple and straightforward for you as possible.
10 minute read
Published
How to nurture B2B leads
We’ve put together a number of lead nurturing tips, as well as some top lead nurturing strategies, to help you stay on top of your inbound leads and maximise the revenue potential of them.
5 minute read
Published
Best social media platforms to engage a B2B audience
Social media can be a key marketing channel for B2B companies to drive engagement, gain exposure and distribute their content. However, knowing which platforms to use for your own business is key.
10 minute read
Published
How to 'Unboring' your B2B content - B2B marketing doesn't have to be boring!
B2B marketing often has a reputation for coming across as ‘boring’ but if you change the mindset behind your marketing output and add a bit of creativity, you can produce content that is truly valuable to your intended audience.
10 minute read
Published
5 B2B website and comms trends for 2021
We take a look at expected trends of 2021 that will affect the way B2B companies communicate with their customers and during their sales cycle.
10 minute read
Published
What are the differences between B2B and B2C SEO?
When it comes to SEO, the tactics used for B2B and B2C companies are very different for a number of reasons. Read more about the differences here at Tiga.
10 minute read
Published
How B2B business can get sales back on track post covid / Tiga UK
It is important to know how sales leaders can rapidly handle the implications of the situation in order to be highly competitive in B2B selling post the pandemic.
10 minute read
Published
B2B Social Media - Here's what you're doing wrong / B2B social media tips
When it comes to B2B social media, you might be keen to jump into what you should be doing, but what you shouldn’t be doing is just as important - in fact, it might be even more critical.
3 minute read
Published
Is education the key to b2b lead generation
What is the secret to B2B lead generation? businesses should be constantly demonstrating their expertise, staying ahead of the trends and even innovating to create the trends.
10 minute read
Published
Understanding the B2B sales funnel and how your content contributes
Now, more than ever, businesses in the B2B space should be reviewing their content and understanding how it contributes to each stage of the B2B sales cycle.
10 minute read
Published
Marketing Automation platforms are SO complicated. So we built a simple one
Marketing Automation platforms are SO complicated. So we built a simple one. Find out more about the marketing automation platform we built here.
3 minute read
Published
Vlogging and the changing advertising market
Advertising is changing, and Vlogging is growing.
10 minute read
Published
Marketing of mine
Will Smith from Bethany School recently completed a week's work experience with Tiga.
10 minute read
Published
How to persuade web visitors to give you their email address
These days' people are pretty savvy when it comes to their personal data.
10 minute read
Published
Different types of content that will increase your traffic today
Don't just stick to one format.
10 minute read
Published
How to create inbound marketing content
The simple fact is that Content Marketing will give you a complete view of everything.
10 minute read
Published
Online content for every stage of the ‘sales funnel’
The sales or marketing funnel is a tool that will help you better understand each customer journey and decision making process.
10 minute read
Published
Content for every stage of the marketing funnel
The sales funnel is a tool that will help you better understand your customer journeys – or decision making process. Your customers will be at different stages when it comes to buying your products.
10 minute read
Published
Using long-tail keywords to influence search results
The best performing online content is when someone has taken the time to really get inside the head of a target audience.
10 minute read
Published
5-steps to generating qualified leads from your website
When someone lands on your website it's important to nurture them along the sales funnel, delivering a steady flow of relevant content that keeps them engaged and provides exactly they information they are looking for as they move towards making a purchase.
10 minute read
Published
13 essential tips on how to make B2B videos that don't suck
13 essential tips on how to make B2B videos that don't suck
10 minute read
Published
Don't call me Fluffy!
Don't call me fluffy - a blog about a content marketing campaign that opened up a new vertical sector
10 minute read
Published
Inside the mind of a graphic designer
We take a look inside the mind of Tiga's lead graphic designer
3 minute read
Published
The Rise of the Marketing Scientist
There’s been much written about the accelerating and changing face of marketing over the last few years. Big data has, without doubt, turned the art of marketing into the science it now is. It has been said many times; the mad man is now the math man.
10 minute read
Published
Tiga launches new Content Marketing & PR division
Tiga launches new content marketing and PR division to super-charge client campaigns and increase ROI
10 minute read
Published
The Growth Hackers v The Marketing Manager
Does this mark the death toll for the Marketing Managers role as we know it? Many tech savvy companies have coined the phrase ‘Growth Hacker’ to describe the individual tasked with broadening organic reach across digital channels – without the need for the massive advertising budgets of yesteryear. Steve Chatman investigates these mystical beings and the tricks they use to magic up dedicated followers out of thin air.
10 minute read
Published
Top 10 tips to super-charge your content
Top 10 tips about how to super-charge your content for campaign success and increase ROI
10 minute read
Published
The secret to super charging your content
Content Marketing
10 minute read
Published
I'm an addict
Can your customers find you online?
10 minute read
Published
In the future, will Google searches just return links to Google?
As a creative marketing agency in Kent we work with our clients on their Search Engine Optimisation and Google Adwords campaigns.
10 minute read
Published
Creative in the B2B space
Stuart Coe, Managing Director of Tiga Creative Marketing looks at the design challenges and deliverables faced by brands and agencies in the B2B space.
4 minute read
Published
How does Google make its money?
Google Adwords, the advertising platform that earns Google the overwhelming majority of its multibillion dollar monthly revenue, is the dominant force in internet advertising.