Expert B2B Marketing Consultants
With many years of practical experience in B2B marketing consulting, we know exactly what it takes to craft impactful marketing campaigns that drive real results.
What we do – B2B Marketing Consultants
30 years of consulting experience
We understand that marketing to the B2B audience is very different in comparison to B2C marketing. Having mastered these key differences our B2B marketing consultants can apply what we have learnt to take your B2B marketing consulting strategy or customer acquisition strategy to the next level.
Our B2B marketing strategy consulting services are designed to bring clarity to complex sales cycles, multi-stakeholder buying journeys and competitive markets.
Contact us
We’re dedicated to providing our B2B clients with the skills, resources and tools needed to create a robust and well thought out campaign to make your audience sit up and take note. Here is what to expect from our B2B marketing consultancy:
– Professional in everything we do
– Committed to your success
– Friendly yet honest in our service
– Creative in our marketing ideas
– Generous with the ideas we suggest
Although we are based in Kent, our consulting services are not limited to the local area. We have clients throughout the UK and around the world. So, no matter your requirements or business type, we can help you to achieve more.
Our B2B consulting services focus on aligning marketing with commercial outcomes, ensuring your investment delivers measurable and sustainable impact.
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How our B2B Marketing Consultants Work With You
At Tiga, we believe that effective B2B marketing consulting is built on collaboration, insight and a deep understanding of your business objectives. Our approach is designed to seamlessly integrate with your team, ensuring that every marketing initiative aligns with your businesses goals and delivers measurable results.
Our B2B marketing strategy consultancy process ensures that every recommendation is commercially focused and practically deliverable. Here’s how we work with you:
1. Understanding Your Business & Goals
We start by learning about your business, industry and marketing objectives. Our B2B marketing consulting process ensures every strategy aligns with your specific business goals.
This stage ensures our B2B marketing strategy services are aligned with revenue targets, pipeline goals and positioning priorities.
2. Developing a Tailored Strategy
Using data-driven insights, we create a custom B2B marketing strategy focused on your goals whether lead generation, brand growth or customer retention.
Our B2B marketing strategy consulting approach identifies the most effective channels, messaging frameworks and campaign structures for your specific market.
3. Execution & Implementation
Our B2B marketing consultants work closely with your team to implement high-impact campaigns across the most effective digital and offline channels.
4. Ongoing Optimisation & Support
We continuously track performance, optimise strategies and provide insights to improve campaign effectiveness, ensuring your B2B marketing consulting investment delivers measurable results.
5. Measuring Success & ROI
We track key performance metrics to assess your B2B marketing strategy success, providing data-backed insights that drive continued growth.
Our B2B marketing consultants work as an extension of your team, ensuring every strategy is practical, results-driven and built for long-term success. At Tiga, we have more than 25 years of experience in B2B marketing. Our B2B marketing strategy consultancy combines strategic thinking with hands-on delivery, ensuring ideas translate into measurable action.
At Tiga, we have more than 25 years of experience in B2B marketing, and so you can be sure that we have all of the years in our locker to provide you with the best possible marketing consultancy service for your B2B approach.
Our B2B Marketing Consultants
Based in Kent, we support B2B businesses across the UK and beyond. Our B2B consulting services cover strategy development, campaign planning, digital execution and performance optimisation.
We bring together experienced marketers, designers and developers to provide integrated B2B marketing consulting services across multiple industries.
Stuart Coe
Managing Director and B2B marketing consultant
As an Agency owner and contributor, Stuart specialises in B2B technology, helping clients to define and navigate the B2B marketing and sales cycle. Stuart has experience with global brands, providing flexibility and value for money for all clients.
Steve Chatman
Director and B2B marketing consultant
Steve has developed and delivered creative B2B marketing strategies and campaigns for over 17 years. Steve is a great asset to work with on any project. His insight and management skills have enabled many businesses to achieve engaging and innovative results on a variety of digital campaigns.
Tanya Hardie
B2B Digital Marketing Manager
As a digital marketing manager, Tanya drives results for B2B businesses across a wide range of industries day in and day out. Tanya is well versed in the dynamic world of digital marketing, helping to keep client campaigns running and performing as expected.
What we do – B2B Marketing Consultants
Our B2B Consulting Services
Creative design
You do not get a second chance to make a first impression. So, you need to ensure you wow potential customers from the off, and this is what creative design is all about. We will provide you with advice on how to design a site that will reflect your brand perfectly and encourage consumer engagement.
Our B2B consulting services ensure creative design aligns with strategic positioning and commercial objectives.
B2B campaign
Our B2B marketing experts can help you design a comprehensive cross-channel B2B campaign, which will make certain that you have a continual channel of conversation with your consumers no matter what medium they use.
Campaigns are structured as part of a wider B2B marketing strategy consultancy framework rather than isolated activity.
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B2B advertising
There are so many different options available to B2B companies when it comes to advertising. However, this can often be overwhelming, and there are a lot of companies that are using marketing strategies that simply do not make sense for them. Instead, our consultants will help you to understand what sort of advertising is going to have the best possible ROI.
Every recommendation is grounded in B2B marketing strategy services that prioritise efficiency and performance.
B2B content marketing
Content marketing is critical for all B2B businesses today. Not only does it help you to increase your search engine ranking, but it shows potential clients that you are an authority in the industry. Our consultants can provide you with the advice and assistance you need on developing a content marketing strategy that takes your business to new heights.
Our B2B marketing strategy consulting ensures content supports pipeline growth rather than simply increasing traffic.
B2B web development
Our consultants have many years of experience when it comes to web development as well. We know how to build and optimise a website so that it matches all of your macro and micro conversion objectives. We will audit your current site so that we can provide you with our expert advice on the changes to make.
B2B strategy
We make a dedicated effort to know your business and understand your goals. We will creatively and scientifically help you to create B2B marketing consulting strategies, which will help you from the initial touchpoint all of the way through to the conversion stage.
As a B2B marketing strategy consultancy, we guide your organisation from early brand awareness through to lead generation, conversion and retention.
Contact Our Experienced Consultants Today
If you have a particular aim for your business to business organisation or would like a chat about your B2B marketing strategy, speak to our consultants on 01474 815 714. Alternatively, you can send an email to [email protected] and we will do our best to back to you as soon as possible.
Frequently Asked Questions
Who are Tiga?
Tiga is a specialist B2B marketing agency with over 30 years of experience, fully dedicated to helping businesses to improve their brand presence and drive measurable growth in line with their business requirements.
We specialise in services such as brand design, digital design, web development, content production and more to provide clients with a comprehensive suite of B2B services tailored to their industry and business objectives.
Find out more about us today.
What are B2B consulting services?
B2B consulting services provide structured guidance and hands-on support to help businesses improve their marketing performance. This can include defining positioning, refining messaging, selecting the right channels, improving customer acquisition and strengthening campaign execution. The focus is not just on ideas, but on practical recommendations that align with revenue goals, sales cycles and long-term growth plans.
What services do Tiga's B2B marketing consultants offer?
Our B2B marketing consultants offer a range of services that will be tailored to the specific requirements for your B2B clients, including:
- B2B strategy: Providing strategic guidance to align marketing efforts with business objectives. Helping you create a B2B marketing plan that is designed to help your business grow.
- Creative design: Developing visually compelling designs that resonate with your target audience across all platforms.
- B2B web design and development: Creating functional and aesthetically pleasing websites that enhance user experience.
- B2B campaigns: Crafting cross-channel campaigns to maintain consistent communication with your customers.
- B2B advertising: Identifying and implementing effective advertising strategies to maximize reach and engagement.
These services are designed to equip our clients with the skills, resources and tools needed to engage their target audience in the most effective methods possible.
How does Tiga tailor marketing strategies for B2B clients?
We understand that B2B marketing differs significantly from B2C approaches. Our consultants leverage their extensive experience to perfect these key differences and apply tailored strategies that support your marketing or customer acquisition efforts. Our focus is to understand your specific business needs and industry nuances to develop customised strategies that drive results for your business.
Who have we worked with?
Tiga has worked with and continues to support a diverse range of clients across various industries. Some of our notable collaborations include:
These case studies highlight our ability to deliver effective B2B marketing campaigns and more services to both large corporations and SMEs.
Please visit our case studies to see more B2B businesses we have worked with.
How do B2B marketing strategy services improve ROI?
B2B marketing strategy services improve ROI by ensuring marketing investment is focused on the right audiences, channels and objectives. Rather than spreading budget thinly, strategy clarifies priorities and aligns activity with measurable commercial outcomes. This reduces wasted spend, improves lead quality and increases the likelihood that marketing efforts translate into pipeline growth and revenue.
How long does B2B marketing consulting take to show results?
Strategic clarity often delivers immediate improvements in focus and decision making. However, measurable campaign results typically build over time, especially in B2B environments with longer sales cycles. Early gains may be seen in engagement and lead quality, while revenue impact becomes clearer as strategies are implemented and optimised consistently.
Can you work alongside internal marketing teams?
Yes. B2B marketing consultants frequently work as an extension of internal teams. This may involve providing strategic direction, filling capability gaps, supporting campaign planning or mentoring in-house marketers. The goal is to strengthen internal performance while ensuring marketing activity remains aligned with business objectives and commercial priorities.