Tiga Creative Marketing
About us
Strategy, Brand, Web, Content, Digital
We are a specialist Business to Business Marketing Agency that combines Brand Design, Digital Design, Web Development, Content Production and Digital Marketing, to provide clients with a full mix of marketing services to help them grow their businesses.
All core services are completed by our in-house team, with production values that position our creative and technical output above agencies of a similar stature.
With thousands of brands created, websites launched and campaign successes behind us, we have developed a clear understanding of what works in the fragmented and ever evolving world of B2B marketing.
Keeping the focus tight, the message sharp and speaking directly to the challenges faced by your customers, our team of experienced experts bring a creative excellence that elevates your brand.
Meet our team
Meet our leadership team
Founder
Stuart Coe
Stuart founded Tiga over 30 years ago in 1991. A graduate of London’s 80s ad-land, Stuart rubbed shoulders with the future giants of the advertising industry, before seizing his opportunity to step out on his own and start a Creative Agency.
Tiga (pronounced tiger) was born in the wild of London's West One. Creative design has always been Stuart’s passion and, while the focus has changed over the years from print to digital to content, creativity has always been and will always be the beating heart of Tiga.
Find Stuart on LinkedIn
Find Tanya on LinkedInHead of Marketing Services
Tanya Hardie
Tanya began her career at a €20 billion global company with over 400 subsidiaries, where she spent 10 years advancing into a leading marketing role. With over 15 years inhouse and agency experience, Tanya specialises in creating strategic, results driven campaigns with powerful brand messaging and considered go-to marketing strategies. Tanya's love of learning has given her a long list of qualifications including, Google Ads, LinkedIn Ads, Hubspot Certifications and a Masters degree in Graphic Design.
Out of hours:
You'll find Tanya hitting the running trails with her overly energetic Weimaraner, standing on the sidelines watching her son's football matches or funding her daughter's ever-increasing shopping habits!
Co-owner
Steve Chatman
Steve is co-owner of Tiga Creative Marketing and has been with Stuart for 20 of our 30 year history. He is commercially focused and full of ideas to grow B2B brands.
Head of Design
Chris Parmenter
Chris spent his early days curating brand identities for one of the largest independent event production companies in the UK, before embarking on a 20+ year career leading the Design team at Tiga. Equipped with a Graphic and Typographic Degree from The London Institute and years creating strong visual content and compelling brand identities, Chris ensures clients’ brands are recognised and remembered by pushing the boundaries of design to deliver innovative solutions that captivate audiences and elevate brands.
Out of Hours:
In his free time, Chris enjoys long distance running and has become a serial collector of coats and iconic Adidas trainers.
Head of Web Development
Andrew Hatton
Andy has over 20 years of agency-side web development experience. He is a full stack engineer and has led the Tiga team on numerous website, ecommerce, Application and custom integration projects.
Out of hours:
Andy is a keen follower of F1 and an enthusiast of all things engineering – from things that roll along roads and rails, to things that soar to the skies and the stars.
Methodology
We believe in a structured, user-centered approach to providing client solutions. This ensures every step we take aligns to serve the needs of your business and your customers.
Our process is based on the recognised triple diamond model that helps to break down complex processes into 3 manageable phases – Strategise, Solve, and Scale.
Strategise
Discover
We form the foundation of strategic understanding of your requirements, crucial for addressing real user needs and market gaps.
- Explore an idea
- Research recent market trends
- Find out the target audience
- Perform customer interviews
- Solidify the problem definition
- Create a winning strategy
Define
We establish clear project direction and goals, ensuring alignment with user needs and business objectives.
- Sketch initial concepts
- Create wireframes and mock-ups
- Develop interactive prototypes
- Conduct validation testing
- Iterate based on user feedback
- Refine design for development
Solve
Design
We transform ideas into tangible, user-centered designs, ensuring the solutions we create are both functional and engaging.
- Sketch initial concepts
- Create wireframes and mock-ups
- Develop interactive prototypes
- Conduct validation testing
- Iterate based on user feedback
- Refine design for development
Develop
We turn designs into fully functional and performant solutions, ensuring technical feasibility and alignment with project goals.
- Develop technical specifications
- Adopt Agile or Waterfall methodology
- Implement accessible development
- Perform code reviews and testing
- Seamlessly integrate with existing systems
- Conduct quality assurance
Scale
Deploy
We ensure your product reaches its target audience effectively and gathers valuable insights for continuous improvement.
- Conduct post-launch user testing
- Implement data analysis for enhancement
- Monitor key Google performance metrics
- Understand behaviours through usage data
- Identify ongoing areas for improvement
- Track success of the product in the market
Distribute
We create and execute targeted marketing strategies to maximise your product’s market reach and adoption.
- Develop and implement marketing campaigns
- Manage social media channels
- Drive traffic enquiries through Adwords
- Distribute targeted email strategy
- Leverage world’s largest display ad network
- Analyse and optimise SEO performance
How we work with you
We pride ourselves on our proven development process. Our clients have countless successful collaborations with almost 100% success feedback.
Oversight
A specialist and experienced project manager is assigned to manage the entire process.
Visibility
Oversee project progress by the minute using your dedicated Trello board.
Collaboration
We believe that successful, long term client/agency relationships are partnerships, with both parties bringing their knowledge, expertise and ideas to the table.