An ROI focused B2B SEO agency
Digital marketing is the present and the future, with SEO at the forefront.
What we do – SEO
We know B2B
Whilst the basic practices of SEO remain the same whether you’re in a B2B or B2C vertical, as a B2B SEO agency we’ve learnt that there are subtle differences in the strategies used when carrying out B2B SEO. The chances are, you’ll have a longer sales cycle and your customers will carry out a much higher number of searches related to your business and industry in comparison to a B2C transaction.
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With this in mind, we’ve developed effective B2B SEO strategies to give your business search visibility when it really matters the most, showing your company in it’s best light at each stage of the buyer journey and positioning your company as the subject matter leader.
We know that it’s very easy to get bogged down in the details of what can seem to be a complex science. We encourage our customers to leave the ‘how’ and technical details to us and focus on one thing - what does good ROI look like?
We know that meta titles, page speed and a long tail keyword focus are important, but before any of this we work closely with you on the ‘what’ and ‘why.’ This is what makes us different from the rest. We help you to establish what your potential business growth could look like, focusing on really understanding what type of business you’re looking to generate and translating your business goals into an ROI-focused B2B SEO strategy.
What B2B SEO Services do we offer?
Over our 25 years of B2B SEO agency experience, we’ve developed a range of B2B SEO services built on the following components that we know make all the difference when it comes to increasing your organic visibility. Read more about our B2B SEO services below.
Technical Optimisation
Our technical optimisation examines what's below the surface. Whilst your users can see your excellent site design, Google can only read your code. In essence, we look at all the tried and tested technical aspects of your site that we know can improve search engine performance and provide the basis for a well optimised website. For instance, we improve site speed, make your pages easy to crawl and help search engines understand your site through structured data. If your website is technical sound, it’ll rank far better than most.
On page SEO
On page SEO involves optimising the structure and elements of your individual pages for best performance. We analyse your site to see where its strengths and weaknesses lie. From here, we identify different ways in which we can enhance the on page SEO. This includes keyword research & optimisation, improving the user experience, optimising headings and improving meta titles. We know that some on page elements hold more weight than others and focus firstly on that 20% of activities that will actually achieve 80% of the results.
Digital PR and Outreach
We run tailored digital PR campaigns that can drive that all-important authority and topical relevance to your website. It has been proven time and time again that websites with a strong and relevant backlink profile outrank those that do not have one. Authority links not only drive awareness but proves that the site is trustworthy and knowledgeable, giving value to its users. We’ll forge partnerships with authority sites in your niche and work and get your content published to increase your brand awareness. Your website becomes an authority source that Google trusts, improving your search engine ranking position.
B2B Content Marketing
Creativity is in our blood, and we can produce exceptional B2B content for your company. Our content marketing strategies will drive engagement and expose your brand to new eyes. Content production is not only important for your key service pages, but it’s one of the best ways to generate leads, drive targeted traffic to your site, and increase sales and enquiries. We're passionate about creating top-tier content, which is why our team offers a diverse selection of content forms. We’ll start with the most critical content but can produce blog posts, market reports, original research, and infographics.
Website Migration
Do you need to migrate your site to a new design? This can be a daunting task as you worry about losing lots of data and traffic - which is very likely if you haven’t considered SEO elements in your new design and development process. We offer expert website migration to move everything from your old design to a new one whilst reducing the impact on search results. It’s important that we factor in SEO at the start of the process to encourage a smooth transition.
What we do
We don’t just do SEO…
Strategy
We make a dedicated effort to know your business and understand your goals. We will creatively and scientifically help you to create B2B marketing strategies, which will help you from the initial touchpoint all of the way through to the conversion stage.
Brand
We are a team of experts who have years of experience and extensive knowledge with B2B brand-building success.
Web
We bring expert creative, engineering and strategic skills to every project we undertake.
Content
As a B2B content marketing agency, we deliver online content served with a helping of automation
Frequently Asked Questions
About Tiga - Who are we?
We are a Kent-based B2B SEO marketing agency that was founded in the early 1990s. We've worked alongside a series of leading businesses to upgrade their marketing campaigns and offer a range of creative services. B2B marketing is a passion of everyone at Tiga, and we have a talented team of highly skilled developers, designers, and marketers to call upon.
Where are we based?
We're based in Kent, England, but we provide our B2B SEO services for companies all over the country. Many of our previous clients are big-name brands with international reputations. Feel free to browse our website to see examples of our work and what we can do for you.
Who do we work with?
We work with a plethora of different clients across various industries. Some of our previous clients have been in the automotive industry, technology, construction, and many more. If your business is in need of a B2B SEO agency, then we’d love to hear about your campaign goals and biggest aspirations.
Why is B2B SEO important?
Did you know that Google processes billions of searches every single day? While customers can find your website via many different channels, search engines are still the primary way they discover you if you’re in the B2B space. B2B SEO is important for generating valuable inbound leads from other businesses that need your products and services. Naturally, there's a lot of competition for the most valuable spots in the search engine ranking pages. As such, B2B SEO becomes essential for your company. Whilst continued investment is required, the payoffs in the medium / long term are worthwhile as your website will be a lead generating ‘machine,’ constantly fueling organic business growth without the need for costly ads. For more information, get in touch with our B2B SEO agency today.