The right message.
At the right time. 

 

The Power of Marketing Automation.

What we do – Marketing Automation

Marketing automation

From initial setup to final execution, we will support you every step of the way to integrate automation tools into your marketing stack, which will save time, reduce manual errors, and create more personalised connections with your audience.

Delivering personalised content at the right time across multiple marketing channels can be difficult. However, with 73% of customers willing to switch brands after multiple negative interactions, delivering exceptional customer experiences is more important than ever.

Marketing automation isn't just a 'nice-to-have', it's a game-changer that can enhance your marketing efforts, streamline processes, and drive better customer engagements.

Hubspot


Our Marketing specialists are Hubspot Certified.

What is Marketing Automation?

Do you often find that valuable leads can go cold, resulting in missed opportunities for your business? Marketing automation keeps the momentum going by delivering personalised content at the right time to keep customers engaged, build stronger relationships and increase conversion rates. Automated Email Campaigns: Send targeted messages based on customer behaviours, preferences, and interactions. Personalised Content Delivery: Nurture leads with content that speaks directly to their needs and interests. Enhanced Customer Journeys: Create seamless, multi-channel experiences that guide prospects through every stage of the sales funnel.

Drive Better Results with Lead Scoring

Understanding where a lead is within the buying process can be complex. However, combining marketing automation with lead scoring allows you to determine who your sales team should focus on.

What is lead scoring?

Lead scoring is the process of assigning values to specific behaviours and actions, such as opening an email, downloading a resource, or visiting a key page. By tracking these interactions and automatically qualifying leads based on engagement levels, your sales team will focus on leads most likely to convert, leading to higher efficiency and better ROI. 38% of businesses experience higher lead-to-opportunity conversion rates when utilising lead scoring. By adopting this strategy, you can gain an edge over your competitors and ensure effective marketing budget allocation.

Get Personal with Buyer Personas

Understanding your audience is essential for making the most of marketing automation. Building buying personas will serve as a valuable tool to offer in-depth insights into the demographics, pain points, and behaviours of your target marketing, enabling you to create personalised content that resonates with each persona. By aligning your automation strategy with precise buyer personas, you can: Deliver tailored content that addresses specific needs. Build deeper connections with your audience. Drive more meaningful engagement that leads to sales.

Drive Better Results with Lead Scoring

Marketing automation isn't just for B2C brands. Our B2B clients have seen impressive results by implementing automation strategies focusing on lead scoring and persona-driven content.

Marketing Automation Platforms

There is a wide range of software platforms that offer powerful marketing automation tools, each with its own strengths. At Tiga Creative Marketing, we work with some of the most popular and effective platforms, including HubSpot, Salesforce, Marketo, and Dotmailer, which offer robust features to streamline your marketing efforts.

Ready to take your marketing to the next level?

At Tiga Creative Marketing, we have been helping businesses implement marketing automation strategies that work. From initial setup to final execution, we will support you every step of the way to integrate automation tools into your marketing stack, which will save time, reduce manual errors, and create more personalised connections with your audience.

Get started on your automation journey today

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