An Experienced B2B Marketing Agency

As a creative marketing agency in Kent, we have delivered effective creative campaigns for over 25 years. We are a talented team of in house designers, web developers and marketing experts with a passion for delivering business growth for our clients through irresistible online content and creative marketing campaigns.

Our digital agency in Kent is 37 minutes from the centre of London. Meopham is a great central location for serving our Kent, London and Essex client base, however, we have clients based all over the UK and internationally. We can very easily visit you in surrounding areas such as London, Essex and Surrey

Marketing is about so much more than just lead generation and sales, it can transform a companies reputation, generate brand loyalty and build consumer trust. Without B2B marketing, B2B businesses will struggle to grow both financially and within their competitive landscape.

We offer a full range of services from B2B strategy development through to web design and development. We have a range of in house experts so you’ll deal with one agency who will guide you through the process as opposed to a range of independent companies.

Our talented team of marketers, developers and designers have worked on an extensive range of campaigns for a number of high-profile B2B clients including Mitsubishi Electric, Balfour Beatty, Sony and Sahara Presentations. To find out more about the work we have done together, view the case studies section of our website.

When we think of marketing, we often think about an engaging Facebook post from our favourite brand or the John Lewis Christmas adverts. These are great examples of how businesses market their brand or products to end consumers. They’re designed to lead you towards a purchase that is usually a one-time purchase of a consumable product. However, when a business communicates its services to another business, there are many more complexities and nuances to understand and take into consideration. We don't always need to create award-winning campaigns but as a B2B marketing agency, it's important for us to educate our clients on these nuances and discover how we can take them forward.

There are several key factors that make B2B marketing different from its B2C counterpart. For starters, good B2B communications tend to be more informational – focusing on the benefits offered to the business they’re selling to. For example, a B2B solution may save the customer money, increase profits, increase productivity or save time. Or perhaps you have a quality product but offer a better level of service than your competitors. More often than not, the sale is determined by whether your solution will benefit the business you’re selling to – and offers value in doing so.

A Business to business marketing team often faces unique challenges in the quest to gain visibility in their chosen marketplace in comparison to B2C marketing. For example:

Lead times

The sales cycle of a Business to Business solution is more often than not much longer than that of a B2C sale. Also, once a sale is made or completed, businesses have a harder time attributing the sale to the original channel that led to a purchase.

The number of touchpoints

Due to the longer sales cycle, B2B companies often need to engage with prospective buyers across a number of platforms and have numerous conversations before a purchase is made.

Consultative sales

B2B sales tend to be more consultative and based on the knowledge, experience and expertise of the business you’re purchasing from.

Higher value sales

B2B transactions are often of higher monetary value and so the purchase is much more of a ‘considered’ one. Larger businesses may have purchasing departments that engage in long-term contracts with their vendors who are vetted rigorously before engaging in business.

Cultural fit

More so than B2C transactions, you’ll often have a lot more interaction (face-to-face or via phone calls) with a person when it comes to the B2B sales cycle. You could have the best product on the market, but may not be a cultural fit for the company you’re selling to. ‘People’ have much more of an influence on the final sale in comparison to a B2C transaction which can happen without speaking to a single person.

Legal requirements

Many businesses, particularly in construction or in education, have strict requirements for their vendors or products needed (as outlined by governing bodies).

Any business that sells to other businesses is engaged in marketing. This could include companies that handle anything from security solutions to office supplies. When a B2B marketing agency or company creates a campaign it’s typically directed at those who are in charge of purchasing decisions for that company. The person who is responsible for purchasing will essentially be a type of ‘persona’ and have shared traits with others in a similar position. This helps the marketing department to establish who their target audience is, where they spend their time and the best channels to use to reach them and deliver their message.

Depending on the industry, your marketplace can be a crowded place. It’s essential to have a well-thought-out, measurable strategy in place in order to stand out among your competitors and communicate why your target audience should work with you. With that being said, a solid marketing strategy should include the following:

• Measurable business objectives and how you plan to achieve them
• A definition of who you are trying to target
• Research to learn and define your buyer persona
• Usage of channels and technologies in which your target audience spends their time
• Measurable activities to decipher the ROI of your strategy
• The ability to pivot and make necessary changes