A trusted B2B advertising agency
The possibilities and rewards of advertising can be immense, but there are a mind-boggling array of choices.
What we do – B2B Advertising
Amplifying your message to the right audience
By working with you we can advise on what’s best for your company and manage the entire process. Plus we test everything at every stage to find out what’s working—and more importantly, what isn’t—so you can immediately direct your spend to where it’s most productive.
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There are a few things every business strives for. One of the most important sustainable growth. Sustainable growth allows businesses to achieve long-term success, and it often comes from having a clear direction and a strong digital marketing agency B2B approach.
But, maybe you didn’t get into business to worry about advertising or marketing. Maybe you have a great product or service in mind and wanted to share it with other businesses.
That’s where our dedicated B2B advertising agency comes into play. We can help you to communicate your product or service offer using powerful B2B communications, making digital advertising easier for you and your team to understand along the way.
What can you expect from us? As one of the leading B2B ad agencies in the UK, we bring deep experience in campaign strategy, execution, and optimisation to help your business reach its audience with precision and creativity.
Why is B2B advertising different?
B2B advertising isn’t just about visibility, it’s about building long-term trust with decision-makers and guiding them through complex, often lengthy sales cycles. Unlike B2C, where purchases are typically driven by emotion or impulse, B2B buyers are more analytical. They weigh up ROI, compare competitors, consult colleagues and need to justify investment decisions to multiple stakeholders.
That means your advertising must do more than look good. It needs to educate, resonate and build confidence over time. Messaging must be clear, relevant and backed by insight. Not just creative flair. As a specialist advertising agency B2B companies rely on, we craft campaigns that speak directly to your audience’s priorities and business challenges.
We also understand the need for consistency across touchpoints. From social media to trade publications, from Google Ads to LinkedIn, we help you create a joined up experience that reinforces your value proposition and builds brand authority.
Whether you’re launching a new product, nurturing leads or repositioning your brand, our experience as a trusted B2B advertising agency ensures your campaigns are built for the long game, focused not just on reach, but on relevance, impact and conversion.
Our B2B advertising process
We’ve developed a step-by-step approach to ensure your advertising budget works harder and delivers meaningful results. As a specialist B2B advertising agency, our process is rooted in strategy, performance and transparency, built specifically for B2B audiences.
Here’s how we do it:
1. Discovery & Briefing
We take the time to fully understand your business, industry landscape, target audience and campaign goals. Whether you’re looking to drive awareness, generate leads or promote a specific service, our discovery process ensures we’re aligned from the outset.
2. Audience Targeting & Media Planning
Using a combination of data insights and platform knowledge, we identify exactly who you need to reach and how. From job titles and industries to intent-based behaviours, we build intelligent media plans that deliver your message in the right place, at the right time.
3. Creative Concept & Asset Production
Our creative team develops tailored ad assets that are visually impactful, message-led and fully platform-optimised. Whether it’s static display banners, animated content or sponsored LinkedIn posts, everything is built with performance and brand consistency in mind.
4. Campaign Setup & Launch
We manage the full build and setup process across all chosen platforms, from Google to all the key social platforms. Meticulous attention to tracking, audience segmentation and budget control ensures your campaign is set up for success from day one.
5. Optimisation & Testing
Performance is never left to chance. We constantly test ad variants, shift budgets based on results and refine copy, creatives and targeting to maximise impact. This agile approach ensures your campaign remains responsive and competitive.
6. Reporting & Testing
You’ll receive regular, transparent reporting with clear insights and KPIs, from impressions and click-through rates to lead quality and conversions. We translate the data into strategic recommendations, helping you make informed decisions and maximise future ROI.
With Tiga as your B2B advertising agency, you're not just running ads, you're building a smarter, more effective way to connect with decision-makers and grow your business.
Our Paid Media Services
As one of the most trusted B2B ad agencies, we offer a full range of advertising solutions tailored for B2B outcomes:
Google Adwords
Serving your ads to the right person, in the right place at the right time.
Display Network
Campaign creation and management across the world's largest advertising network.
Social Media Ads
Helping you to grow your social media audiences through targeted placements that align with your B2B advertising agency goals.
Press Advertising
Targeted media planning and buying in specialist trade publications and national press.
Remarketing
A clever way to target potential customers who have previously visited your site, an essential strategy used by top B2B ad agencies.
From strategy to execution, our B2B advertising agency services are built for long-term growth and better ROI.
Common we challenges we solve
As a seasoned advertising agency B2B brands rely on, we understand that even the best businesses can struggle to get results from their campaigns. Whether it's underperforming ads, unclear targeting, or lack of internal resources, we've helped clients overcome a wide range of challenges that hold back growth.
Here are some of the most common problems we solve:
Ad Spend Waste
Too many businesses waste budget on platforms or tactics that aren’t aligned with their goals. We help you focus your investment where it matters most, using performance data to guide smarter decisions and increase return on ad spend.
Low Lead Quality
It’s not just about quantity, it’s about attracting the right kind of leads. We refine your messaging and targeting to ensure you’re engaging decision makers and prospects with genuine intent, not just clicks.
Inconsistent Messaging Across Channels
B2B buyers need reassurance and clarity at every stage of the journey. We unify your ad messaging across platforms to ensure brand consistency and a more coherent experience for potential customers.
Lack of Visibility Into Results
We often hear from clients who’ve run previous campaigns without really understanding what worked and what didn’t. Our transparent reporting gives you real time visibility and clear KPIs so you always know where your money is going and what it’s delivering.
Internal Resource Gap
Not every business has an in-house team dedicated to digital advertising. As a full service B2B advertising agency, we provide strategic direction, creative execution, and campaign management, acting as an extension of your team.
We know that partnering with the right B2B ad agencies can be the difference between missed potential and meaningful, measurable success. That’s why we’re focused on solving real problems, not just running ads.
What we do – B2B Advertising
We don’t just advertise…
Strategy
Your strategy or plan of action is the method by which you’ll attract and hold your customer's attention, increase your market share and ultimately, serve as many of your target audience as you possibly can.
Brand
We are a team of experts who have years of experience and extensive knowledge with B2B brand-building success.
Web
We bring expert creative, engineering and strategic skills to every project we undertake.
Content
As a B2B content marketing agency, we deliver online content served with a helping of automation
Digital
Digital B2B strategy is where we excel. We can help you to establish where you want to go and exactly how we’re going to get you there.
Frequently Asked Questions
Who are Tiga?
Tiga is a Kent-based B2B digital marketing agency with over 25 years of industry expertise. We’ve had the pleasure of working with big names and small businesses alike, delivering services such as custom web development, creating bespoke websites. Additionally, we we're able to strategically deliver digital marketing campaigns for businesses that want to remain focused on their goals and need a little help reaching the next level.
What B2B Advertising Channels Do We Use?
We understand the importance of having a strong digital presence, which is why we use a variety of different channels to promote your business and get your name and brand in front of the eyes of other businesses - where it matters most. Some of the B2B advertising channels we focus on include:
– Google Adwords
– Display network
– Social media ads
– Press advertising
Who Have We Worked With?
We are the lead B2B advertising agency for several notable, big-name brands. Thanks to our straight-talking, clear approach to marketing and advertising, we develop long-term partnerships and relationships with our clients, taking your B2B advertising and overall business strategy to the next level. We do that by helping you to navigate your goals, while focusing on a quick and strong impact, and even stronger return. We’ve had the pleasure of working with some very notable names, including Sony, Mitsubishi Electric, Balfour Beatty, and CleverTouch just to name a few.
How can digital advertising affect your business?
Nowadays, if you don’t have some kind of online presence, it’s far too easy for your business to get overlooked and overshadowed by competitors.
Your potential customers interact with thousands of advertisements - including other businesses you may want to work with. Being able to stand out from the crowd and target your ideal customer using the hyper-targeting that B2B ads offer will make all the difference.
It all starts with having a strong website as a central “hub” where businesses can learn more about you and what you can provide. From there, by branching out with advertisements, social media, and more, you can build your digital presence and target the right customers on the right platform at the right time.
If you want to know more about growing your digital presence or about digital advertising, in general, feel free to contact us with any questions we haven’t answered here.